Sequential ad targeting
There’s a new iPhone model every year, but Singtel users were putting off upgrading. We needed to show them that by not trading up, they were losing value. TRANSCENDING THE TRADE-IN PROMOS Through the magic of device targeting, Singtel created the mystical Sensei, who magically knew how much trade-in value YOU were losing. With sequential ads, he retargeted the same consumers when they didn’t trade up, showing them they were losing more value as time passed, fueling FOMO. RESULTS > 89% HIGHER CLICK THROUGH RATE > +23% QOQ IPHONE 11 SALES > BOOSTED IPHONE 11 SALES RIGHT UP TO THE IPHONE 12 LAUNCH