Traveling without insurance is a risky game no one should play. So Income Travel Insurance created hyper-relevant stories to remind people to Play It Safe with Income when they travel.
We borrowed from the world of 8-bit gaming adventures to deliver audiences fun, targeted pre-roll ads according to their travel Google/YouTube searches using YouTube Director Mix. Ultimately creating over 500 creative variations of misadventures, hyper-targeted at your online travel research behaviour.