NIKE MEXICO
A new storytelling platform built to recognize, celebrate, and empower athletes and a new generation of creators.
To help Nike celebrate women who are changing the game, we created an ecosystem of short-form content that bring the two worlds of sports and art together.
Featuring sportswomen who are finding new ways to play and creators who are telling stories in unique ways. These fearless changemakers are now inspiring the next generation to Play New.
NEW VOICES:
Featuring Fer Piña, a professional footballer, for her staying quiet isn’t an option. She’s found her voice through football and is now using it to drive and amplify change in her sport with new voices.
NEW REALNESS:
Featuring HERLY, she has always been unabashedly loud and bold. Dance is one form of that expression. Now, she wants to use her vibrant personality and social influence to be the voice for an issue close to her heart — mental health and show a side of new realness.
NEW RUNWAYS:
Featuring Alexa Moreno, an Olympic gymnast, who now wants to share opportunities with future generations of female gymnasts by opening new runways for them.